Why “Outdoor” Promotional Marketing and Advertising?

Arbitron National In-Car Study (2009) discusses the importance of Outdoor Marketing

Where the people are…

According to Arbitron National In-Car Study (2009), “In-car media… reach the sum of American consumers on regular basis. 98% of U.S. residents aged 18 or older have either driven or ridden in a vehicle in the past month…”

Outdoor ads such as giant advertising balloons, tents, digital LED billboards, etc. reach the highest percentage of people vs. other media.






People have more “windshield time” than ever…

“Americans spend nearly 20 hours in their cars per week and travel more than 200 miles. The average traveler aged 18 or older spends 18 hours 31 minutes in his or her car per week and covers 224 miles.”*

This allows advertisers more time to market to consumers using outdoor promotional products. Don’t miss out on a great opportunity.

*Source: Arbitron National In-Car Study (2009)


Where buying decisions are made…

“Nearly one-quarter (24%) of billboard ad viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly one-third (32%) visited the retailer they saw…later that week. Half of viewers reported receiving directional information from a billboard and 24% said they have immediately visited a business because of an outdoor ad message.” *

When people are making decisions on purchases, make sure your business is at the top of their mind.

*Source: Arbitron National In-Car Study (2009)

Outdoor Advertising – You can’t “skip” it…

“More and more consumers are experimenting with new video platforms that affect their consumption of at-home TV commercials. Thirty-five percent of billboard (outdoor) viewers own a digital video recorder such as TiVo, which allows users to time shift programming and even avoid commercials entirely.”* “U.S. travelers rack up an average of 224 miles on the road per week. American travelers aged 18 and older drive an average of 224 miles in a vehicle as a passenger or driver per week. Travelers in the prime 25 to 54 demo cover the most distance during a seven-day period, with an average of 267 miles traveled.”

Decreasing viewership of TV commercials, combined with increased travel means people are increasingly viewing outdoor advertising, and the trend seems to show it will keep moving in that direction, with more people “skipping” over commercials. Outdoor advertising is the future of marketing.

*Source: Arbitron National In-Car Study (2009)*